We, LetyShops Ltd (hereinafter referred to as LetyShops, We, Our, or Us),
established in accordance with the laws of British Virgin Islands under company number
1890126, registered at: Mill Mall Tower, 2nd Floor, Wickhams Cay 1, PO Box 4406, Road
Town, Tortola, British Virgin Islands, have no permanent representative office or branch in
the Russian Federation and support our website www.letyshops.com and other related mobile
applications, services, and tools (hereinafter jointly referred to as the Services). We, together
with our advertising partners and suppliers, use various technologies to learn more about how
people use the Services. Read the information provided hereinafter to learn more about these
1. Cookies and other tracking technologies. How they are used.
Like many other companies, we use tracking technologies in our Services (hereinafter jointly
referred to as the Cookies, unless otherwise specified), including HTTP and HTML5 markers
and local flash memory, web beacons / GIFs, inline scripts, and closing tags / cache browsers,
as defined hereinafter.
Cookies may be used for various purposes, thereby improving your Internet experience, for
example, by saving your login details or preferences from a previous browsing of our
Services, to use them when you use the Services again in the future.
We use session tracking technologies as well as persistent tracking technologies. Tracking
technologies (for example, the Cookies) can be persistent (stored on your computer until you
delete them) or session (stored until you close your browser).
We also use first-party and third-party Cookies. We use and control the first-party Cookies to
provide the Services. Third-party Cookies are managed by third parties, mainly for
advertising and analytical purposes.
In particular, our Services use the following categories of Cookie file:
Strictly Necessary Cookies: Cookie files required to provide the services and
functions you request in each instance. We may use such Cookies and tracking
technologies as are necessary to prevent fraudulent activities, improve security, for
system administration, and/or to provide you with cashback for money spent during
online shopping. It is impossible to provide these services without using such files.
Analytical and Performance Cookies. We may use the Cookies to evaluate the
effectiveness of our services, including analytical tools, to improve the content
provided by our Services. These Cookies can be used to prevent fraud and improve
Functional Cookies. We may use the Cookies to find out, for example, whether you
have visited the Services before, or if you are a new visitor, in order to identify the
most interesting stores for you.
Targeting technologies. We may use tracking technologies to deliver content,
including advertisements relevant to your interests in our Services and third-party
websites, based on how you interact with our application, advertising, or content.
Using these tracking technologies, we may share data on how you use the application
with third parties to optimise marketing, but we do so on the basis of unique
respective data processing. You can find details about each type of Cookie used by the
LetyShops Service hereinafter.
Cookies / HTML5 local
A Cookie file (sometimes referred to as a Local Shared Object,
or LSO) is a data file hosted on a device. Cookies can be created
using various web-related protocols and technologies, such as
HTTP (sometimes referred to as Browser Cookies) and
НSmall graphics or other web programming codes called Web
Beacons (also known as 1×1 GIFs or clear GIFs) may be used
on the pages of our Services and in messages. Web Beacons
may be invisible to you, but any electronic image or other web
programming code embedded in a page or email can act as a
Clear GIFs are tiny images with a unique identifier, functionally
similar to Cookie files. Unlike HTTP Cookie markers that are
stored on the user’s hard drive, clear GIFs are invisibly
embedded in web pages and are the size of the full stop at the
end of this sentence.
An inline script is a programme code designed to gather
information about your interaction with the Services, for
example, about the links you click on. The code is temporarily
uploaded to your device from our web server or from an
outsourcer and is active only when you are connected to the
Services. The code is then deactivated or deleted.
Closing tag or element
A closing tag, which is an element of the browser cache, is an
opaque identifier assigned by the web server to the specific
version of the resource found in the URL. If the content of the
resource in this URL changes, a new closing tag is assigned.
The closing tags used in this way are a form of device identifier.
Tracking of the closing tag can generate unique tracking values
even when the consumer blocks HTTP, flash memory, and/or
The Unique Identifier
The Unique Identifier Header (UIDH) is in the address
information that accompanies the requests to the Internet (http),
transmitted via the wireless network of the Internet provider.
For example, when a customer enters a store’s website address
on his/her phone, the request is sent over the network and
delivered to the store’s website. The information contained in
the request includes such features as device type and screen
size, enabling a retailer’s website to be displayed on the phone
to its best advantage. UIDH is included in this information and
may be used by advertisers as an anonymous way of
determining that a user is part of the group targeted by a third-
It is important to note that UIDH is a temporary, anonymous
identifier related to unencrypted web traffic. We change the
UIDN on a regular basis to protect the privacy of our customers.
We do not use the UIDH to gather information about web
browsing, and it does not transmit the data on web browsing to
advertisers or other persons.
You can see the list of the Cookies used, the period and the reason for using them in the table
The Reason for Use
The Cookie file group created and processed by Google for
statistical, analytical, and other purposes. You can learn more about these files here
The Cookie file group created and processed by Yandex for
statistical, analytical, and other purposes. You can learn more about these files here.
The.app file group
The Cookie file group created and processed
by LetyShops for statistical, analytical, functional, and other purposes.
For internal analytics
JivoSite is an external
service to create inquiries and chat with the support team.
Please note that changes to the Cookie settings, installation of ad-blocker extensions
and applications, such as Adblock, friGate CDN, Aliexpress Seller Check, as well as
VPN/Proxy/Socks extensions and others, may result in a Services malfunction and loss of
cashback. If possible, disable all external extensions in the browser you use for cashback
certain data, including the Cookies.